{"id":3748,"date":"2024-04-05T07:40:48","date_gmt":"2024-04-05T05:40:48","guid":{"rendered":"https:\/\/goodbrands-ag.com\/mellow-noir-on-the-road-to-success\/"},"modified":"2024-04-18T09:59:31","modified_gmt":"2024-04-18T07:59:31","slug":"mellow-noir-on-the-road-to-success","status":"publish","type":"post","link":"https:\/\/goodbrands-ag.com\/en\/mellow-noir-on-the-road-to-success\/","title":{"rendered":"mellow NOIR on the road to success"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>An impressive development is emerging at mellow NOIR. The continuous increase in sales over the past five months is a clear sign of the brand&#8217;s dynamic growth. Truly Natural Cosmetics&#8217; personnel expansion is progressing with determination: since the beginning of the year, the company has recruited two new employees and plans to fill three more strategic positions in the coming weeks.  <\/p>\n\n\n\n<p>The measures taken by mellow NOIR to increase sales are evidence of a clever corporate strategy. By moving performance marketing in-house, mellow NOIR has set a decisive course. Meanwhile, 70-80% of advertising budgets are invested in internally developed campaigns. This not only results in greater self-control, but also enriches the team with valuable expertise &#8211; a decisive advantage for possible future exit strategies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>One particular success is the significant overachievement of business targets: Sales in 2023 exceeded forecasts by 140%, while EBITDA even exceeded expectations by 1,490%. These figures speak for themselves and far exceed the company&#8217;s original plans.<\/p>\n\n\n\n<p>These developments illustrate how mellow NOIR has established itself on the market and is shaping the e-commerce market with a clear vision for the future and a dedicated team. We are proud of the path we have taken together with Judith Williams and look forward to the future &#8211; ready for new successes and milestones that lie ahead.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide post__line\" style=\"background-color:#85837b;color:#85837b\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#85837bb3\">05.04.2024 | Frankfurt am Main<\/p>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An impressive development is emerging at mellow NOIR. The continuous increase in sales over the past five months is a clear sign of the brand&#8217;s dynamic growth. Truly Natural Cosmetics&#8217; personnel expansion is progressing with determination: since the beginning of the year, the company has recruited two new employees and plans to fill three more [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-3748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-now-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/posts\/3748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/comments?post=3748"}],"version-history":[{"count":4,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/posts\/3748\/revisions"}],"predecessor-version":[{"id":3754,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/posts\/3748\/revisions\/3754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/media\/3710"}],"wp:attachment":[{"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/media?parent=3748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/categories?post=3748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodbrands-ag.com\/en\/wp-json\/wp\/v2\/tags?post=3748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}