Good Brands AG is delighted to announce that it has added Berlin-based Pick’em GmbH to its portfolio. Pick’em brings a breath of fresh air to a niche market with its flavored toothpicks in various exciting flavors such as Mango Madness, Cola Cherry and Matcha.

The founders behind Pick’em are Max Schröpfer, Niklas Terrahe, Folkert Bowler and Joel Enayat, who knew each other from university and decided to create something big that would go viral. Their products inspire millions of viewers on TikTok and have managed to get music greats such as Macklemore, KSI and Castillo to use their toothpicks.

Pick’em is aimed primarily at Gen Alpha and Gen Z, with a focus on the UK, US and German markets. The combination of innovative lifestyle products, targeted marketing and a dedicated team makes Pick’em a perfect partner for Good Brands.

Good Brands AG’s investment in Pick’em underlines our commitment to breaking new ground together with visionary founders and creating products that appeal to a young audience. Pick’em exemplifies the values that we as an investor emphasize: Innovation, quality and a strong entrepreneurial spirit.

We look forward to the upcoming developments and to becoming the lifestyle brand of the younger generations together with Pick’em!

You can find more information about our investment here: pick’em | Good Brands AG (goodbrands-ag.com)

15.08.2024 | Mannheim