On October 28, 2024, the time had finally come: Mudda Natur impressed on the big stage of Die Höhle der Löwen and received an impressive investment from Judith Williams and Tillman Schulz! The start-up from Johannes Grenzebach and Simon Weiss has dedicated itself to an extraordinary goal – the cultivation of quinoa in Germany.

With great dedication and agricultural expertise, the two founders grow quinoa on their family farm in Hesse, without chemicals or bitter substances. This resource-saving method means that the grain does not have to be washed or hulled, which preserves the valuable ingredients in the husk. The result? Quinoa of the highest whole grain quality, which reaches consumers via short transportation routes and without intermediaries.

Judith Williams is not only supporting a visionary founding team with her investment, but also a real mission: to establish quinoa as a regional product in Germany and to promote the conscious consumption of high-quality, regionally grown food. Mudda Natur’s product range extends from quinoa flakes to gluten-free pasta and vegan sauces – all from its own sustainable cultivation and in organic quality.

This project is particularly exciting for Good Brands, as we are supporting Judith Williams in portfolio management and can therefore work together with Mudda Natur on a sustainable vision. With our expertise and Judith’s support, Mudda Natur is set to grow in the coming years and establish itself as the quinoa brand on the German market.

We are looking forward to the future and to helping shape the path of Mudda Natur – Germany is becoming the land of quinoa!

31.10.2024 | Wölfersheim