Bedrop

Since our first investment in early 2022, we have accompanied bedrop on a remarkable growth journey. Betül Yönak-Bein and Florian Bein’s vision of offering high-quality bee products such as propolis and royal jelly has quickly developed into a recognized brand. The strategic investment by Judith Williams and Start Now Consulting GmbH in spring 2022 enabled bedrop to strengthen its market position and accelerate the company’s growth.
In July 2024, we successfully sold our stake in bedrop to Arcus Capital AG. Judith Williams remains on board with her company Start Now and supports bedrop on its further growth path.

The year 2023 and the first half of 2024 were characterized by strong growth for bedrop. This growth will now be further supported by Arcus Capital, a renowned private equity investor, who will help bedrop to achieve its ambitious goals in the online and offline sector.
We are proud of the progress bedrop has made with our involvement and look forward with confidence to the company’s future successes under Arcus Capital’s leadership. The collaboration with Arcus Capital demonstrates bedrop’s potential and strategic foresight, enabling the company to enter new markets and further expand its leading position.

As Good Brands AG, we are delighted to continue to be part of bedrop’s successful journey by taking over the portfolio management for Judith Williams’ investments.
We are looking forward to the upcoming developments and successes that bedrop will set in the industry.

Stake

0%
CEO & Founder
Betül Yönak - Bein and Florian Bein
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