Since our initial investment in 2018, we have accompanied BitterLiebe on an impressive growth trajectory. The innovative idea, also presented in “Die Höhle der Löwen”, has developed into an established brand with a clear focus on gastrointestinal health. The strategic addition of Judith Williams and Start Now in 2019 led to stronger market positioning and accelerated company expansion.

2020 saw the sale of our stake in Bitterpower GmbH, while we continued to manage the shares on behalf of Start Now. The final majority takeover by Vendis Capital in December 2023 marked a high point in the company’s history, with Start Now also disposing of its remaining shares.

Thanks to the collaboration with Vendis Capital, BitterLiebe is entering a new chapter to consolidate and expand its leading position in the healthcare products sector. The partnership represents an exceptional team effort and demonstrates a strategic foresight that will enable BitterLiebe to build on existing achievements and enter new markets.

Vendis Capital’s successful investment in BitterLiebe reaffirms our investment decision and confidence in the brand’s potential. As Good Brands AG, we look back with pride on our journey together and look forward to the future developments that BitterLiebe will set in the industry.