The founders Max Schröpfer, Niklas Terrahe, Folkert Bowler and Joel Enayat, who already knew each other from university, decided to create something big that would go viral – and they did it successfully!

Pick’em brings a breath of fresh air to Gen Alpha and Gen Z and is becoming the 5GUM of the younger generations. With their flavored toothpicks in flavors such as Mango Madness, Cola Cherry and Matcha, they have created unique products that inspire.

Why toothpicks? Pick’em has set itself the goal of shaking up the UK market with its lifestyle product. The market for toothpicks is largely untouched and not exactly sexy – which is exactly what makes it so exciting. In the UK in particular, Pick’em is already a household name and is generating growing sales through the TikTok Shop UK.

This is not least thanks to the promotion by the UK’s biggest YouTuber KSI and James Corden.
The team at Pick’em bring exactly the qualities we look for at Good Brands: a dedicated team ready to conquer a previously neglected market. Their approach and viral success on social media make them a perfect partner for our portfolio.