Yesterday marks a significant moment for Good Brands – we are celebrating our successful exit from bedrop! After an intensive notary appointment, it is now official: we have sold our shares in bedrop to Arcus Capital.

Together with Judith Williams, we have been proud partners of bedrop since the beginning of 2022. Within 2.5 years, we have made impressive progress together and achieved numerous milestones. Judith Williams remains on board with her company Start Now and supports bedrop on its further growth path.

The year 2023 and the first half of 2024 were characterized by extremely strong growth for bedrop. This growth is now being further promoted by a new investor: Arcus Capital. Arcus Capital is a renowned private equity investor with a strong portfolio of companies, particularly in the D2C sector. We have already worked successfully with Arcus on Bitterliebe and know that bedrop is in good hands here.

Bedrop’s ambitious online and offline growth targets are impressive and we are confident that Arcus Capital will support bedrop in achieving and exceeding these targets.

A big thank you goes to the entire bedrop team, Arcus Capital, Dominik Forstner and Tobias Bergmeister from GOF Gütt Olk Feldhaus, Robert Bastian from Dentons and our co-investors Masa and Sebastian Schmidt, 68 Ventures with Jan Stratmann and Andre Sierek as well as Alexander Beringer for their outstanding cooperation and tireless commitment. We firmly believe in a great future for bedrop under the leadership of Arcus Capital and are excited about the successes to come.

As we as Good Brands take over the portfolio management for Judith Williams’ investments, we are all the more pleased that we will continue to be a part of the successful journey and can celebrate future successes together!

Stay tuned for more exciting developments at Good Brands!

01.08.2024 | Mannheim