An impressive development is emerging at mellow NOIR. The continuous increase in sales over the past five months is a clear sign of the brand’s dynamic growth. Truly Natural Cosmetics’ personnel expansion is progressing with determination: since the beginning of the year, the company has recruited two new employees and plans to fill three more strategic positions in the coming weeks.

The measures taken by mellow NOIR to increase sales are evidence of a clever corporate strategy. By moving performance marketing in-house, mellow NOIR has set a decisive course. Meanwhile, 70-80% of advertising budgets are invested in internally developed campaigns. This not only results in greater self-control, but also enriches the team with valuable expertise – a decisive advantage for possible future exit strategies.

One particular success is the significant overachievement of business targets: Sales in 2023 exceeded forecasts by 140%, while EBITDA even exceeded expectations by 1,490%. These figures speak for themselves and far exceed the company’s original plans.

These developments illustrate how mellow NOIR has established itself on the market and is shaping the e-commerce market with a clear vision for the future and a dedicated team. We are proud of the path we have taken together with Judith Williams and look forward to the future – ready for new successes and milestones that lie ahead.

05.04.2024 | Frankfurt am Main