A lot has happened at NUTRIQ in recent weeks and months, and we are pleased to share some exciting developments with you:

Store conversion rate: We have more than tripled our store conversion rate in the last three months. This is a clear indicator that our optimization measures are taking effect and that we are offering our customers an ever better shopping experience.

Average order value (AOV): We have doubled the average order value by specifically adjusting the free shipping limit. This shows that our customers are prepared to invest more if the conditions are right. In our case, the fear of losing buyers as a result was unfounded.

Sales increase: So far in June, we have generated 233% more sales than in the previous month. Impressive proof that we are on the right track.

Scaling: Interestingly, our biggest scaling channel is not meta. This shows how important it is to use different channels and not just rely on one channel.

But not everything went smoothly. We also had our challenges:

Supply bottlenecks and out of stock: The high level of sales took us by surprise in some cases, which led to supply bottlenecks. A learning process that shows us how important it is to plan ahead and how manageable it is with a lead time of 2-4 weeks.

Product development: Developing a new rubber was anything but easy. The consistency was initially reminiscent of a rubber seal. Several iterations were necessary until we achieved the perfect consistency.

Meta Ad Account: Our Meta Ad account was (and still is) suspended, which presented us with major challenges and put our marketing strategies to the test.

These experiences have not only taught us to remain flexible and creative, but also that setbacks are part of the growth process. We are proud of what we have achieved and look forward to continuing to move forward with full commitment.

20.06.2024 | Mannheim