Portfolio management of Judith Williams’ “Die Höhle der Löwen” deals.
Successful collaboration leads to strategic partnership with Start Now Consulting.

We are proud to announce that Good Brands will now be managing the portfolio of DHDL deals made by Judith Williams. The collaboration between the two companies began in 2019 through a joint investment in Bitterliebe.

Andre Sierek and Jan Stratmann – founders of Bitterliebe – convinced Marc and Matthias and were able to win Good Brands as an investor and strategic partner in 2018.

Shortly after, the founders of Bitterliebe pitched on “Die Höhle der Löwen” and received four offers, ultimately choosing Judith Williams and Start Now Consulting GmbH as their partner. The successful collaboration led to intensified business contacts between Start Now and Good Brands, which ultimately resulted in a strategic partnership in December 2021.

Since then, Good Brands has been supporting the management of Start Now’s portfolio, which holds the investments of Judith Williams from “Die Höhle der Löwen”. In January 2022, Marc Langner was appointed as CEO of Start Now and has since been working together with Judith Williams to lead DHDL startups to success.

We are excited to work closely with Start Now Consulting and CURA COSMETICS GROUP, exchange expertise, and organize joint start-up events to successfully scale the businesses of our brands.

01.03.2022 | Mannheim

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